AURELIUS sells Scandinavian Cosmetics Group to Accent Equity
AURELIUS Equity Opportunities SE & Co. KGaA (ISIN: DE000A0JK2A8) has agreed to sell its subsidiary Scandinavian Cosmetics Group to the Nordic investment fund Accent Equity 2017. The transaction is conditional on approval from the competition authorities, and closing is expected to occur in the fourth quarter of 2019.
Significant increase in revenues after a successful carve-out, sustainable operational improvements and strategic add-on acquisitions.
AURELIUS acquired Scandinavian Cosmetics as part of activities carved-out from Swiss Valora Group. AURELIUS successfully carved-out the business from its former owner and subsequently established Scandinavian Cosmetics as one Nordic group by implementing a common management structure and entering Denmark and Finland. Efficiency improvements and business development projects were implemented and led to profitable growth.
Under AURELIUS’ ownership the company has continued its transformation from a distributionfocused business into a leading brand management company, covering all aspects of the value chain, including brand building, digital and traditional marketing, and category management and distribution. It also covers all relevant distribution channels, in particular perfumeries, drug stores, upmarket department stores, and online stores.
The add-on acquisitions of Solis AS and Alf Sörensen AB in July 2018 strengthened the market position of Scandinavian Cosmetics Group as the largest manufacturer-independent luxury and consumer brand management company in the Nordics. Today the company has a well-defined strategy for organic growth and proven M&A capabilities for further add-on acquisitions.
As a result of the transformation programme, revenues increased by 25 percent under AURELIUS’ ownership.
The buyer, Accent Equity, will support Scandinavian Cosmetics in its next growth phase.
Accent Equity has a broad experience of growing businesses in different industries and sectors, and is well positioned to support Scandinavian Costmetics Group to grow internationally – organically and through add-on acquisitions. The company’s continued development is supported by its highly experienced management team, strong position in the Nordic market and the company’s unique position in the value chain.